We own your entire acquisition funnel — not just the top. From first impression to closed deal, every touchpoint is engineered for one outcome: a new customer at the lowest possible cost.
Full Funnel Ownership
Most agencies own the top of the funnel and blame the rest on you. We own everything — and our retainer is tied to your CAC, not our hours.
Multi-channel paid media campaigns that reach your ICP at the right moment — search intent, social discovery, and programmatic retargeting working in concert.
Conversion-optimised landing pages built for your specific product and audience. Continuous multivariate testing with auto-allocation to winning variants.
WhatsApp, email, and IVR nurture sequences that move prospects from interest to intent — so your sales team only talks to people ready to buy.
Arming your sales team with objection-handling scripts, product comparison sheets, and competitive intelligence — so they close more of the pipeline we deliver.
Full-funnel attribution from impression to closed deal. We track what actually drives customers — not just clicks — and optimise the entire chain accordingly.
Post-acquisition retention programmes — reactivation campaigns, upsell sequences, and referral triggers — that maximise LTV from the customers we helped you acquire.
Our Commitment
Our retainer model aligns our incentives with yours. We set a target CAC at kickoff and track against it every month. If we're not hitting it, we say so — and we tell you why and what we're changing.
"Lightfold took full ownership of our acquisition funnel. They didn't just run ads — they rebuilt our landing page, rewrote our nurture sequence, and redesigned the handoff to sales. CAC came down 42% in 90 days."
FAQ
Paid ads are one part of the funnel. Full customer acquisition means we also own the landing page, the lead qualification layer, the nurture sequence, the sales handoff process, and the downstream conversion tracking. We optimise all of it — not just cost-per-click.
BFSI (insurance, banking, wealth management), healthcare, real estate, EdTech, and D2C are our deepest verticals. We have 3+ years of vertical-specific data that reduces ramp time significantly compared to a generalist agency.
Month 1: ICP workshop, audit of existing funnel, campaign architecture and creative development, tech stack integration. Month 2: Launch, rapid optimisation, weekly reviews. Month 3: Scale to target CPL, expand channels, set 6-month roadmap.
Book a free 30-minute call. We'll audit your current acquisition funnel and identify the biggest leaks.