1. Introduction

Lightfold LLP ("Lightfold", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you visit lightfold.in or interact with our services.

This policy is compliant with India's Digital Personal Data Protection (DPDP) Act, 2023 and applicable provisions of the Information Technology Act, 2000.

2. Data We Collect

Information you provide directly

• Full name, company name, email address, and phone number (via the contact/booking form)
• Service interest, monthly budget range, and preferred appointment date
• Any messages or additional context you submit through our form

Information collected automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent, and referring URL
• Cookies and similar tracking technologies (see Section 6)

Information we do not collect

• We do not collect payment card information directly — no payment processing occurs on this site
• We do not collect sensitive personal data (health information, biometric data, financial records) unless explicitly submitted by you in a form message

3. How We Use Your Data

• To respond to your enquiries and schedule strategy calls
• To send you information about services you have expressed interest in
• To improve our website content and user experience
• To comply with legal obligations under applicable Indian law
• To send occasional marketing communications (only with your explicit consent)

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

4. Data Sharing

We do not sell, rent, or trade your personal data. We may share data with:

• Service providers: Email delivery (EmailJS), analytics (Google Analytics 4), and hosting providers — under data processing agreements
• Legal authorities: Where required by Indian law, court order, or regulatory demand
• Our group companies: AdSalt, Mesa Music, and MangoCoast Studios — only where you have engaged with those entities directly

5. Data Retention

We retain form submission data for a period of 24 months from the date of submission, or until you request deletion — whichever comes first. Website analytics data is retained per Google Analytics' default retention policy (14 months).

6. Cookies

We use the following types of cookies:

• Essential cookies: Required for the website to function (session state, consent preference). Cannot be disabled.
• Analytics cookies: Google Analytics 4 — help us understand how visitors use the site. You may decline these via our cookie banner.

You can manage cookie preferences at any time using the consent banner at the bottom of the page, or by clearing cookies in your browser settings.

7. Your Rights Under DPDP Act 2023

As a data principal under India's DPDP Act, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Withdraw consent for data processing at any time
• Request erasure of your personal data (subject to legal retention obligations)
• Nominate a person to exercise rights on your behalf
• File a complaint with the Data Protection Board of India

To exercise any of these rights, email us at privacy@lightfold.in with the subject "Data Rights Request". We will respond within 30 days.

8. Data Security

We implement reasonable technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption, access controls, and regular security reviews.

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party sites (e.g. LinkedIn, Google Maps). We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

10. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact Us

For any privacy-related queries or data rights requests:

• Email: privacy@lightfold.in
• Address: Lightfold LLP, 54, Sachchidanand Nagar, Indore, Madhya Pradesh 452009
• General: sales@lightfold.in

1. Acceptance of Terms

By accessing or using the Lightfold website at lightfold.in ("Site"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree, please do not use the Site.

These Terms govern your use of the Site only. Separate agreements govern any commercial services provided by Lightfold LLP

2. Use of the Site

You agree to use the Site only for lawful purposes and in a manner that does not infringe the rights of others or restrict their use and enjoyment of the Site. You must not:

• Use the Site to transmit spam, unsolicited communications, or malicious code
• Attempt to gain unauthorised access to any part of the Site or its servers
• Scrape, crawl, or extract data from the Site in bulk without written permission
• Impersonate Lightfold or any of its employees, partners, or brands
• Use the Site for any purpose that is illegal under Indian law

3. Intellectual Property

All content on this Site — including but not limited to text, graphics, logos, icons, images, and software — is the property of Lightfold LLP or its content suppliers and is protected under Indian copyright law and international treaties.

You may not reproduce, distribute, modify, or create derivative works of any Site content without our prior written consent, except for personal, non-commercial use.

4. Contact Form & Communications

By submitting our contact form, you consent to being contacted by Lightfold via email, phone, or WhatsApp in connection with your enquiry. You may opt out of marketing communications at any time by emailing sales@lightfold.in.

Submitting the contact form does not create a contractual obligation on either party. Commercial engagements are subject to separate written agreements.

5. Disclaimers

Performance benchmarks, case study figures, and statistical claims on the Site represent past results. They are illustrative and do not constitute a guarantee of future performance for any specific client or campaign.

6. Limitation of Liability

To the fullest extent permitted by applicable Indian law, Lightfold LLP shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of, or inability to use, the Site.

Our total liability for any claim arising from your use of the Site shall not exceed ₹10,000.

7. Third-Party Content

The Site may contain links to third-party websites. These links are provided for convenience only. Lightfold does not endorse, control, or take responsibility for the content of any linked sites.

8. Modifications

Lightfold reserves the right to modify these Terms at any time. We will update the "Last updated" date at the top of this page. Continued use of the Site after changes constitutes your acceptance of the revised Terms.

9. Governing Law & Dispute Resolution

These Terms are governed by and construed in accordance with the laws of India. Any disputes arising from these Terms or your use of the Site shall be subject to the exclusive jurisdiction of the courts in Indore, Madhya Pradesh.

10. Contact

For questions about these Terms: legal@lightfold.in

Lightfold LLP, 54, Sachchidanand Nagar, Indore, Madhya Pradesh 452009