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About Lightfold

We build customer
acquisition ecosystems
that convert.

3+ years of performance marketing, telecom outreach, and growth engineering — for 150+ brands across India's most competitive verticals.

Our Story

Why we exist.

At Lightfold, we don't just generate leads — we build customer acquisition ecosystems that convert. With over 3+ years of focused performance marketing expertise and telecom outreach, we help ambitious brands connect with the right audience through telecom, digital, and social channels.

But this isn't just about reach — it's about results.

"Every product is different. Every service has a story. That's why we refuse to templatise our strategies."

Instead, we engineer every campaign from the ground up — tailored, data-driven, and outcome-obsessed. From first contact to final conversion, we streamline the customer journey, eliminate friction, and plug revenue leaks before they happen.

Using advanced tools, behavioural analytics, and deep funnel optimisation, we fine-tune every touchpoint to maximise performance. We don't just help your brand get noticed — we help it get remembered, trusted, and chosen.

Founded in 2022 in Indore, Madhya Pradesh, we started with a singular belief: that every brand deserves a customer acquisition engine built specifically for them. Not a template. Not a package. A precision-engineered growth system.

Today, with 5M+ qualified leads delivered and 150+ enterprise brands across BFSI, healthcare, fintech, and real estate — we're just getting started.

No fluff. Just real growth.

What We Stand For

Our values.

🎯

Outcome Obsessed

We measure success in customers acquired and CAC reduced — nothing else. Every decision, every rupee, every creative is evaluated against one standard: does it move the number?

🔍

Radical Transparency

No black boxes. No agency jargon. Live dashboards, honest weekly calls, and clear accountability for every rupee spent. You'll always know exactly what we're doing and why.

🛠️

Engineer's Mindset

We refuse to templatise. Every campaign is built from scratch — tailored to your product, your audience, and your market. We treat acquisition like an engineering problem and solve it methodically.

🤝

Long-Term Partnership

We don't win unless you do. Our engagements are structured to align incentives — your CAC comes down, your pipeline grows, and we grow with you.

The Team

The people behind
the performance.

Mohit Singh

Founder & CEO

Mohit Singh

Visionary leader driving performance marketing and customer acquisition at scale across India.

Anushka Choudhary

Founder & Investor

Anushka Choudhary

Co-founder and strategic investor shaping Lightfold's growth vision and business development.

Pratik Singh

Head of Client Relations

Pratik Singh

Building and nurturing long-term client partnerships across BFSI, healthcare, and real estate.

Our Journey

How we got here.

2022
Founded
Lightfold established in Indore, Madhya Pradesh with a focus on telecom outreach and direct customer acquisition.
2023
First 500K Leads
Crossed half a million qualified leads delivered annually across BFSI and insurance verticals.
2023
Performance Engine Built
Launched our multi-channel performance marketing engine — search, social, programmatic, and telecom.
2024
LeadScore AI
Launched our in-house ML lead scoring engine, trained on 3M+ data points, reducing wasted sales hours by 60%.
2024
Pharma Inside Sales
Launched the Pharma Inside Sales Engine — full-outsource and audit models for pharmaceutical companies.
2025
5M+ Lifetime Leads
Delivered over 5 million qualified leads across 150+ enterprise brands. Still compounding.

Ready to grow with us?

Let's build your customer acquisition engine from the ground up.

Speak to Us